See also the different fruit chapters in the horticulture section.
Find information on the production process at www.safja.co.za, website of the South African Fruit Juice Association.
Fruit Juice is a drink produced by squeezing or crushing fruit. In South Africa, there are specific regulations relating to fruit juices and what they may contain in terms of additives and preservatives, and that sets the definition for what a fruit juice must be called, based on its composition. There are four categories: fruit drinks, carbonated fruit drinks, nectar and pure fruit juice (BMi, 2013). Read about the differences here.
2. International business environment
- Major citrus fruit juice producing countries include Brazil, the USA, Mexico, South Africa, China, Australia and Turkey (USDA, January 2017).
- Germany and France are the world’s largest fruit juice consumers (Freshplaza, 2015).
- Many of the leading markets for South African fruit juices are close to home: Namibia, Botswana, Mozambique, Zimbabwe, Zambia, Swaziland and Mauritius. South Africa enjoys duty free market access here as a result of the SADC Free Trade Agreement. The tripartite FTA being negotiated could present greater market opportunities and/or greater competition. Other major markets include Ghana, Tanzania, Japan, Canada and the Netherlands (Insight Survey, 2016; NAMC, 2014).
- The major suppliers of fruit juice to this country are France, Pakistan and Germany (NAMC, 2014).
Visit the following websites:
- The International Fruit and Vegetable Juice Association (IFU) represents some 54 countries. Visit www.ifu-fruitjuice.com
- The Juice Products Association and Juice Central (USA), http://juiceproducts.org and http://juicecentral.org
- Find featured articles, documents, DVDs and lists of international members on the Juice CSR Platform website, http://juicecsr.eu. See also the European Fruit Juice Association (AIJN) website, www.aijn.org.
- Fruit Juice Australia, www.fruitjuiceaustralia.org
- Fruit Juice Matters, https://fruitjuicematters.eu/en (“Share the Science. Celebrate the goodness”)
3. Local business environment
- Find Insight Survey’s “SA Fruit Juice Industry Landscape Report” here.
- Readers will also find the article “Is SA’s Health Trend Boosting Fruit Juice Sales?” informative.
- The April edition of Die Krat http://canningfruit.net/wp-content/uploads/2017/04/Die-Krat-April-2017.pdf provides an update on the proposed Sugar Tax on Sugar Sweetened Beverages.
4. Role players
Find the associations listed in the “Fruit” chapter.
- Consumer Goods Council of South Africa Tel: 011 777 3300 www.cgcsa.co.za
- Food Advisory Consumer Service Tel: 012 428 7122 www.foodfacts.org.za
- South African Fruit Juice Association Tel: 021 872 4145 www.safja.co.za
Also refer to this heading in the general “Agro-processing” chapter. Other departments of relevance include the Department of Health and the Department of Trade and Industry (the dti).
Department of Agriculture, Forestry and Fisheries (DAFF)
- Directorate International Trade Ms Nokwanele Mabhunu Tel: 012 319 8188
- Directorate Agro-processing Support Tel: 012 319 8457/8
- Subdirectorate Agricultural Product Quality Assurance Theo van Rensburg Tel: 021 319 6023/20
Find information on all Department of Agriculture, Forestry and Fisheries directorates under “Branches” at www.daff.gov.za.
DAFF has appointed Impumelelo Agribusiness Solutions to perform inspection services under the Agricultural Products Standard Act. Existing fruit juice regulations (R286) are being updated and simplified, something which is viewed favourably by the industry (Die Krat, April 2017).
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